If ever a massive food corporation had no shame – truly it would be McDonald’s. In addition to paying their workers slave wages, doing everything in their power to milk their employees for time and money, selling some of the world’s worst quality food, and aggressive and shameless marketing strategies (amongst many other negative qualities), McDonald’s is now announcing yet another marketing ploy designed to deflect any responsibility for the quality of its food and for staggering rates of obesity.
Fresh on the heels of McTeacher’s Nights, a program where high school teachers volunteer to work the night shift at McDonald’s for free in exchange for a portion of the profits being donated to the school (a program that benefits McDonald’s more so than the school), one of McDonald’s many “brand ambassadors” is now on the road attempting to convince high school and college students that not only does McDonald’s food not cause obesity, but it is possible to actually lose weight by consuming it three times a day.
To be fair, eating at McDonald’s for most people is a personal choice. (Yes, there are also people who eat at the fast food chain as a necessity.) Regardless, one would find it hard to blame a food retailer or a restaurant for the choices made by individuals. However, it is just this type of aggressive, false, and malicious advertising – along with treacherous business practices – that makes McDonald’s so dangerous and such a poster boy for typical out of control corporation.
Take Iowa teacher, John Cisna, a “brand ambassador” whose time and travel are paid for by McDonald’s. Cisna is promoting his “McDonald’s Diet,” which consists of eating nothing but McDonald’s food for breakfast, lunch, and dinner for 90 days straight as a way to lose weight. His message is that you “can lose weight while still eating the foods you love, like Big Macs and Hot Fudge Sundaes.”
Cisna claims that he “started off” at 280 pounds and attributes much of his weight issue to eating “home-cooked meals” and food prepared at sit-down restaurants. He claims his new diet revolved around eating only 2,000 calories per day at McDonald’s which he says shows “there’s no such thing as bad food.” There is curiously no mention of how much Cisna currently weighs.
Cisna’s argument basically revolves around the idea that it is not the type of food you eat, it is the size of the portions.
Of course, Cisna and McDonald’s are correct when they state that portion size is a major player in an individual’s weight gain. Without a doubt, eating two french fries from McDonald’s versus a full meal in a sit-down restaurant that serves actual food would likely see an individual lose weight. Indeed, a steady consumption of cocaine or meth would also see an individual lose weight even faster, but no one in their right mind is suggesting that anyone should do so. Simply starving oneself is not an answer to the incredibly unhealthy food served at McDonald’s and chains like it.
In addition, it may seem as heresy to some but, aside from the gallon-sized drinks served at fast food chains, the portions at fast food restaurants are not really that big. The fries are average portions (if you go large) and the sandwiches are quite small. Still, they pack quite a punch on your health. The fact that food portions of this size can cause such detrimental effects on health should speak volumes alone.
Cisna’s McDonald’s speaking tour is thus nothing more than a treacherous attempt at re-marketing to children and families (an admitted goal of McDonald’s going forward), since their last marketing effort did not draw in as much revenue as the corporation had hoped for.
Both the McTeacher’s Night program and Cisna’s brand ambassador speaking tour are clever (or not so clever depending on the audience) attempts to attract and target audiences of high-schoolers, children, and young adults so as to ensure that the next McGeneration is as Mcfat and unMchealthy as the last one.
This article was republished with permission from Natural Blaze.
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